Earlier this year I worked on some illustrations for The Do Lectures new ident, which is played before each of the Wales online talks.
David's brief was simple- 'create something playful'. I started with lots of rough ideas and pulled together examples of text I liked online and in books or magazines and finally settled on the style above/below. It was created using the side edge of a sharp pencil on smooth medium-weight paper :-)
The guys at The Do Lectures are always so nice to work with and if you haven't attended an event or watched the talks online you should go do that now.